Hey, it’s Marc. On 51 Insights we’re publishing obsessively curated field notes and actionable insights on how brands can leverage Web3 to grow their business. Connect with me on LinkedIn.

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Gucci is more than a brand – it’s a cultural icon.

As of 2021, Gucci was the fourth most valuable luxury brand worldwide, trailing Louis Vuitton, Chanel, and Hermès.

Gucci was the first luxury fashion brand that released an NFT, and it continues to be at the forefront of Web3 innovations.

This wasn’t a coincidence: Gucci has excelled in the digital age. In recent years, the Italian luxury powerhouse found a way to speak to Gen-Z through a marketing strategy centered around Web3 and virtual experiences.