📝#94: Starbucks & Heidi Klum
Starbucks & Heidi Klum enter Roblox. Global MMA brand partners with Sui. Lamborghini x Animoca brands. Rimowa's new virtual store.
Hey, it’s Marc ✌️
This week, one of the biggest MMA brands partnered with Sui for on-chain gaming and fan engagement. Is gaming the next frontier for brands?
Let’s dive in 🦈
⏱️ Read time: 3min
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✨ Web3 & Consumer
ONE Championship’s Chained Combat
Sui, a Layer 1 blockchain, becomes the official blockchain partner of ONE Championship, the world's largest martial arts organization.
Zooming in: Sui will be integrated into various ONE products, including:
ONE Fight Arena: A Web3-enabled, free-to-play mobile game developed with Animoca Brands and Notre Game, featuring ONE's martial artists and IP library.
Digital Comic/Manga: Sui will power a comic series about ONE athletes, accessible via zkLogin.
Pick’em Game: A free-to-play fan engagement game with rewards and phygital collectibles.
Why it matters: This partnership is a prime example of how blockchain can be used to create more engaging and immersive experiences for sports fans. It also exposes millions of people to Web3 with Sui integrated into ONE’s tech stack.
By the number: ONE Championship is the second most-watched combat sports organization in the world, after the NBA, with over 80M social media followers.
It has captured over 90% of the MMA market share in Asia.
Punchline: The future of sports fan engagement? By blending Web3 technology and gamification, they’re deepening the connection between fans and athletes, especially their existing Gen Z audiences.
Read on:
More Web3 Consumer Highlights:
Lamborghini partners with Animoca Brands to bring digital cars into Web3 games, blending gaming and collectibles in a new, immersive experience. Link
🎮 Brands & Gaming
Starbucks: Brewing Engagement on Roblox ☕️
The US coffee giant just launched the first virtual stores in some of the most popular Roblox role-playing games (Dubit).
Why it matters: Roblox alone boasts 66M daily active users and the global gaming market is projected to reach $45B this year. Half of Roblox's user base is Gen Z, spending an average of 2.6 hours per day on the platform. 🤯
Brands are realizing: Go where the people already are.
Read the full story 👇
More Gaming Highlights:
RIMOWA launched an immersive virtual store to debut its latest cross-body bag, transforming the online shopping experience into a 3D journey. Link
Heidi Klum has partnered with Supersocial to launch Modelverse, a fashion experience on Roblox where users can style avatars for virtual runway events, bringing fashion to gaming. Link
That’s all for now, folks. The next edition on crypto, macro & AI will follow on Tuesday.
Talk soon,
– Marc & Team
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