Let’s dive in. 🦈 | Read time: 4min
As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required!
Zooming out: Many luxury brands have already launched DDPs to bolster direct-to-consumer connections and offer added value. This includes:
Diving deeper: A Digital Product Passport (DPP) is a digital certificate of authenticity and ownership that helps to monitor and control the life cycle of the product promoting a circular economy.
The Aura Blockchain Consortium, led by luxury giants like LVMH and Cartier, is deploying blockchain-based Digital Product Passports globally, tracking over 30 million products with 40+ luxury brand members
Understanding the market: Key start-ups building on alternative solutions for DPPs are EON, KORE Technologies, and Arianee.
“Tagging a product and enabling a digital storytelling is an amazing conversation starter for the sales assistants in our boutiques. It increases the conversion rates and ensures that the customer verifies the ownership of their product, creating a new channel for direct engagement that never existed before.”
