📝 Field Notes #60 : Read Write Own
Web3 social takes off. Pudgy launches NFT licensing platform. Doodles & Casio. EA hints at Web3 entry. Binance goes Ordinals. Polygon Labs layoffs. 580M use crypto. Stablecoins on Amazon & more.
Welcome, marketers. ✌️
What a week! Farcaster, the leading “on-chain Twitter”, has launched a killer feature for brands. Plus, Pudgy Penguins laid the blueprint for community-led brands. Web3 is waking up from its winter slumber. It’s about time!
Be inspired✨
“The key concept is ownership. If people can own parts of the internet, they have an incentive to build.” — Chris Dixon
📚 Top 5 Reads
The State of Consumer Crypto. By BlockchainBrett. Link
The dark side of gamification (in Web3). By Andrew Chen. Link
The gamification of consumer tech. By Katie Chiou & Graeme Boy. Link
Mintellectual property. By Zora. Link
Minting Is the Native Business Model for Web3. By AVC. Link
👉 Save $70 by referring 1 friend & get a 15% discount for NFT.Paris in February✨1
✨ Web3 + NFTs
Marketers, take note🚨
Farcaster (aka. an “on-chain” Twitter) has been around for over a year. Now, it’s taking off:
The app experienced a surge in activity after launching its "Frames" feature.
The feature allows developers (and brands!) to embed interactive experiences in posts.2
Why it matters: This essentially enables embedded, seamless one-click buying journeys through a post for users and on-chain affiliate commissions for the influencer. Marketers, take note. See it for yourself.
Zoom in: Farcaster is social, on-chain protocol. Users decide what front-end (application) they use with it. All interactions and assets are stored in the users’ wallets.
Want to try Farcaster? Start here.
The big picture: On decentralized social media users own the things they liked and shared. They’re not just consumers of content but active participants and stakeholders. Value flows back to users programmatically, instead of being captured by big platforms.
Punchline: As Farcaster gains traction, Frame could be a killer commerce feature for brands.
Dive deeper:
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Community-led brands 🐧
Last weekend, Pudgy Penguins has introduced their licensing platform “Overpass”, jointly created with SaaSyLabs. Link
In the last 4 month, the value of Pudgy NFTs nearly 5x to almost $40k, fueled by an impressive series innovations. Link
Why it matters: NFT holders can now license their NFTs with just a few clicks, all on-chain.
Zooming out: Other NFT projects can add their collections to the licensing pool too, while brands can offer licenses to Overpass and its collections.
The goal is to make it the go-to platform for NFT licensing.
Why it matters to brands: Pudgy Penguins is laying the blueprint for community-led brands, built by its most loyal fans, who “own” a digital stake by holding NFTs, and who profit from social status, experiences, and now... licensing fees.
More on Web3:
Doodles partners with Casio G-Shock for future product release. Link
Seed Club is looking for their next Consumer Crypto Accelerator cohort. Link
EA CEO hints at Web3 entry. Link
Binance launched a marketplace for inscription tokens. Link
Partner with us
⚡️ Get in front of 8k+ of Web3 industry leaders 👀
Partner with Dematerialzd to get your brand in front of thousands of Web3 industry leaders. Get in touch today or reply to this email.
🌎 Crypto & Macro
a16z’s Chris Dixon Pitches Web3💊
Chris is on the media circuit pitching his new book Read Write Own. Link
Why it matters: Media and PR is a powerful weapon to shape public opinion. Chris is doing for Web3 what others have done for crypto. For mass adoption, we’ll need to get politicians and business leaders Web3-pilled.
More on crypto:
Polygon Labs cuts 19% of staff in effort toward ‘enhanced performance’. Link
Solana monthly transaction volume hits multi-year high. Link
Global crypto user base surged 34% to 580M people in 2023. Link
Beam now enables users to make purchases on Amazon and Shopify using stablecoins. Link
🏗️ Start-ups & Tools to watch
Kazm: A no-code solution for gamified consumer/fan engagement and unified, Web2 + Web3-enabled loyalty programs.* Link
Magic Eden: Introduced a cross-chain wallet this week. Link
ThirdWeb: Introduced ‘connect embed’ simplifying wallet sign-in Link
*Kazm is a partner of Dematerialzd.
💰 Money Moves
HashKey: Raises $100 Million in a Series A Round at $1.3B Post-Money Valuation.
Portal: Bitcoin start-up raises $34M seed round from Coinbase, OKX and others.
Arcade2Earn: Web3 gaming startup raises $4.8M in private token round. Link
Axiom: Smart contract infrastructure development firm raises $20M led by Paradigm & Standard Crypto. Link
Publicis Groupe: World’s 2nd largest comms group makes $300M investment into AI. Link
That’s all for now, folks. Thank you for being part of the journey.
Talk soon,
– Marc
PS: Follow me on LinkedIn and X for shorter insights.✌️
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As Antonio from Spindl notes:
A Frame opens like a portal to another app, allowing that other app direct access to the user. From the Web 2 perspective, it doesn’t seem much different than the <iframe> a website routinely opens to another piece of the Web: the difference is that the shared state of the blockchain makes the embedded experience as native as that of the app itself.
 | A guest post by
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social in web3 can be the next driver of the crypto market growth?