🎙️#1 Power Lunch: Web3 Gaming’s Next Move

Hi, it's Marc ✌️

I'm excited to share that we've kicked off a new live series called Power Lunch, happening Thursdays. In our first episode, we had Dr. David An from Dracoon Ventures and Ryan Day from Solana Labs join us.

Why this matters: Web3 gaming is set to change the gaming industry by introducing new models for player ownership, interoperability, and business models. It also opens a range of new opportunities for consumer brands to engage with new audiences.

We talked about:

• The current state and future potential of Web3 gaming

• How Web3 adoption varies across regions, especially in Asia

• The challenges and opportunities in gaming tokenomics

• The role of AI in game development and player engagement

• Why focusing on gameplay quality remains key in Web3 game

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Key Takeaways:

1. Web3 Gaming's Early Days: Fully on-chain games are still in their infancy, especially when it comes to graphics and gameplay. But as the tech matures, there's real potential for innovation.

2. Regional Leadership: Southeast Asia and Korea are driving Web3 gaming adoption, with major gaming publishers in these regions leading the charge in blockchain integration, unlike their Western counterparts.

3. Business Model Challenges: The industry is moving away from unsustainable "play-to-earn" models. The focus is shifting to developing engaging gameplay first, with carefully designed token economics to support long-term sustainability.

4. Tokenomics: Successful games prioritize the actual utility and demand for tokens within the game ecosystem rather than just focusing on token release schedules and supply management.

5. Choosing the Right Blockchain: Selecting a blockchain isn't just about financial perks. Key considerations include the target region, wallet integration, developer tools, and how easy it is to convert users.

6. Web2.5 vs. Web3: Games are exploring different levels of blockchain integration. "Web2.5" games with limited blockchain elements might be a good entry point for traditional publishers, while fully on-chain games open new possibilities but face technical hurdles.

7. Emerging Technologies: On-chain game logic and AI integration present opportunities for innovation in areas like anti-cheating measures, personalized NPCs, and content creation.

8. User Acquisition: Web3 features like transferable assets can potentially lower customer acquisition costs compared to traditional mobile game marketing.

Up Next: We just wrapped Episode 2 on "Does Web3 Have a Growth Playbook?" with not one, but three incredible guests—Justin from Safary Club, Emily from Hype, and Jared from Supernova. Stay tuned for what's coming next!

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That's it for now.

Talk soon,

– Marc

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