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Walmart's Approach to Web3, Community and Innovation
Justin Breton, Head of Brand Marketing Innovation at Walmart, at publication
Justin Breton discusses how Walmart approaches emerging digital platforms and engagement with younger consumers. Topics include communities, the challenges of innovation inside a large company and the information teams need before committing to a new experience. The episode provides a corporate operator's perspective on experimentation and customer learning. Its company figures and examples reflect the August 2024 publication period.
In this conversation
- Emerging digital platforms
- Communities and customer engagement
- Innovation inside large companies