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Tokenization in 2024: Opportunities for Brands
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Tokenization in 2024: Opportunities for Brands

This year, major brands have started connecting physical goods to virtual counterparts to create 'phygital' experiences. Here are the key trends, brand adoption, and what's next.

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Marc Baumann
Dec 13, 2023
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51 Insights
Tokenization in 2024: Opportunities for Brands
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2023 has been a year of reckoning for Web3.

What started as a technology called “NFTs”, representing unique digital files that users can trustlessly own and trade over the internet, transformed into a breeding ground for new, consumer-oriented business applications.

Over the last two years, almost 50 of Interbrand’s Top 100 Global Brands started small-s…

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