The State of Web3 in 2023

How Web3 is transforming brands, the 5 key themes of 2023, top resources, and what's next.

Dear Readers,

Despite major challenges, 2023 marked a year of notable progress for the Web3 consumer space:

• Over 40 leading brands of Interband’s Top 100 Global Brands have announced new Web3 activations.

• Among them, brands like Nike and Starbucks are transforming customer engagement and value creation.

Meanwhile, Dematerialzd.xyz has grown from less than …