Hey, it’s Marc. ✌️
We just published our big flagship report on The Future of Ticketing.
This is an abbreviated excerpt.
Global ticketing is facing challenges. Fans get priced out. Bots and scalpers run the game. Artists and organizers lose millions in revenue to predatory resellers. Every major event—whether it’s Taylor Swift’s Eras Tour, the Super Bowl, or a global music festival—follows the same pattern: instant sellouts, skyrocketing resale prices, and counterfeit tickets flooding the market.
It’s a system designed for everyone except the people who actually make live events happen—the artists, teams, and their fans.
Blockchain could fix this.
By turning tickets into verifiable digital assets, blockchain eliminates counterfeiting, regulates resales, and puts power back in the hands of event organizers. NFT-based ticketing isn’t just about stopping fraud—it’s about unlocking new revenue streams, building fan engagement, and creating digital experiences that last beyond the event itself.
But let’s be real: blockchain ticketing isn’t mainstream yet. Adoption is slow. Integration with existing platforms is clunky. Transaction fees and user experience still need work. If blockchain is going to redefine ticketing, it needs to prove it can outperform traditional systems—not just in security, but in usability, cost efficiency, and real-world value.
This report breaks down exactly how that’s happening.
We’ll explore:
How blockchain ticketing eliminates fraud and scalping
Why NFT tickets are creating new monetisation models
The challenges preventing mass adoption (and how to overcome them)
Which companies and events are already leading the charge
The future of ticketing won’t be controlled by a handful of centralized players. It will be decentralized, transparent, and designed to serve artists, teams, and their fans—not resellers and middlemen.
Watch the Panel with Industry Leaders
Ticketing is Changing—And the Industry Must Catch Up
Ticketing has never been more digital, yet it has never been more frustrating. For fans, buying a ticket to a major concert or sporting event often feels like a war zone. While ticketing platforms have embraced digitalization, issues like fraud, price gouging, and resale market manipulation remain widespread. Events sell out within seconds, only for tickets to reappear on secondary markets at exponentially higher prices.
Scalpers and bots dominate high-demand events, locking out real fans and driving revenue away from artists, teams, and organizers. Bots buy up to 60% of high-demand tickets in seconds.
Better Online Ticket Sales (BOTS) Act and the EU Digital Service Act aim to regulate the usage of bots in ticketing.
For event organizers, managing ticket sales has become a balancing act between maximizing revenue, minimizing fraud, and ensuring tickets actually end up in the hands of real fans.
But change is happening. Physical tickets are fading into history, replaced by mobile-first experiences that are faster, smarter, and more secure. AI, dynamic pricing, and mobile-first solutions are reshaping the industry.
And the market is only getting bigger. The global online event ticketing market is projected to grow from $50.97B in 2024 to $53.43B in 2025—and expected to reach $69.25B by 2029 at a CAGR of 6.7%, fueled by a shift toward mobile-first purchasing experiences.
Today, more than 70% of all ticket transactions occur via mobile apps, with QR codes and NFC technology becoming the industry standard for entry. Consumers expect seamless, tap-and-go experiences, and digital ticketing is delivering that convenience.
But while the growth is exciting, the real game-changer isn’t just in selling more tickets—it’s in how tickets are sold, priced, and secured.
And for the first time in years, new technology is providing a real opportunity to fix ticketing’s biggest flaws.
What’s driving the shift?
AI-Powered Dynamic Pricing: Ticket prices are no longer static. AI-driven models now adjust prices in real-time based on demand, availability, and consumer behavior. This approach has been shown to increase revenue by up to 15%, while also ensuring tickets reach real fans instead of scalpers.
Customer Personalization & Data Analytics: AI-driven insights track consumer behavior, spending patterns, and engagement, allowing event organizers to target promotions and boost repeat attendance.
Mobile & Cloud Integration: QR codes, NFC-enabled devices, and digital wallets make ticketing frictionless—reducing fraud and speeding up entry times. Cuts admission times by up to 68%.
Biometric Verification: Facial recognition, fingerprint scanning, and iris detection tie tickets to verified identities, significantly reducing counterfeiting and fraud risks.
IoT & Smart Venues: RFID wristbands and smart sensors monitor crowd movement, manage entry points, and enable cashless transactions, improving operational efficiency and reducing wait times by up to 30%.
Eco-Friendly, Paperless Ticketing: Consumers are demanding sustainable solutions, and the industry is responding. The smart ticketing segment—which eliminates paper waste through mobile apps and smartcards—is set to grow from $17.19B in 2024 to $34.97B by 2029, at a 15.9% CAGR.
For event organizers, this shift has made real-time updates, mobile notifications, and personalized engagement possible. Fans can now receive alerts about seating upgrades, last-minute ticket availability, or exclusive event perks—creating new opportunities for monetization and engagement beyond just selling a ticket.
Despite these advancements, the ticketing industry still faces fundamental challenges—fraud, scalping, and resale market chaos continue to plague both fans and event organizers. AI and mobile-first solutions have improved efficiency, but they haven’t solved the underlying trust and security issues that allow bad actors to exploit the system.
That’s where blockchain enters the picture. Blockchain-based ticketing introduces smart contracts and NFT tickets that can cap resale prices, eliminate counterfeits, and give event organizers more control over the secondary market. Platforms using blockchain are already cutting fraud-related losses by up to 40%.
By introducing smart contracts, decentralized ticketing, and verifiable ownership, blockchain technology offers a fundamentally new approach—one that could eliminate counterfeits, enforce fair resale pricing, and give control back to event organizers and fans.

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Reinventing Ticketing With Blockchain
In early 2024, Coldplay’s highly anticipated concert in India exposed the deep flaws of traditional ticketing. Within seconds, the tickets were gone. Fans who had waited patiently were shut out, only to see the same tickets instantly reappear on resale platforms—at ten times the original price. Bots and scalpers had once again hijacked the system, profiting off artificial scarcity while genuine fans were left scrambling. Worse, many resold tickets were counterfeit, leading to chaos at the venue as buyers were denied entry.
This isn’t just a Coldplay problem—it’s an industry-wide failure. Every major concert, festival, and sporting event faces the same challenges:
Scalping & price inflation: Automated bots buy up tickets in bulk, driving up resale prices beyond affordability.
Counterfeits & fraud: Buyers have no way to verify authenticity before purchasing on secondary markets.
Zero transparency: Fans don’t know if they’re buying from a legitimate source, and organizers have little control over resale.
Lost revenue: Artists and event organizers miss out as profits are funneled into third-party resellers.
The current system is broken—but it doesn’t have to be.
Blockchain ticketing presents an alternative by leveraging distributed ledger technology to create unique, tamper-proof digital assets (NFTs) that tracks the entire ticket lifecycle—from initial sale to resale:
Stops counterfeits & fraud: Each ticket is uniquely recorded on a blockchain, making duplication impossible. Ownership records are public and verifiable in real time.
Secondary market control: By integrating blockchain, brands ensure that revenue from secondary ticket sales remains within the official channel, preventing unauthorized scalping and preserving brand integrity.
Revenue streams: NFT tickets create a collectible market that generates additional income through resale royalties, appealing particularly to high-value fans and collectors.
Prevents scalping & price gouging: Smart contracts can set maximum resale prices to stop unfair markups. Organizers can limit bulk purchases to ensure tickets reach real fans.
Lower costs, no middlemen: Direct peer-to-peer transactions cut out intermediaries like ticketing agencies. Automated smart contracts reduce administrative costs.
Better data control: Organizers own audience data instead of relying on third-party platforms. Blockchain allows multiple companies to build around tickets without monopolizing access.
To understand whether blockchain is a viable alternative, we need to break down the critical differences between the two systems in security, transparency, cost, scalability, and user experience—along with a financial analysis.
👉 Download the full report here
Blockchain vs. Traditional Ticketing: A Cost, Security, and Scalability Breakdown
To understand whether blockchain is a viable alternative, we need to break down the critical differences between the two systems in security, transparency, cost, scalability, and user experience—along with an in-depth financial analysis.
1. Security: Reducing Fraud & Counterfeits
Traditional Ticketing: Counterfeiting remains a persistent problem. Buyers often have no way to verify if a ticket purchased from a secondary seller is legitimate, leading to financial losses and security risks at events. Even large-scale events struggle with this issue—UEFA EURO 2020, for example, saw ticket fraud despite centralized control.
Blockchain Ticketing: Each ticket is recorded as an NFT on a blockchain, ensuring authenticity and preventing duplication. At UEFA EURO 2020, blockchain-based ticketing eliminated fraud by ensuring that all transactions were verifiable and secure. Over 1M tickets were distributed using this system across all 51 matches. The system utilized QR codes that were activated via Bluetooth when fans were near the stadium, preventing unauthorized resale, stopping scalpers from exploiting demand.
2. Transparency: Who Controls the Market?
Traditional Ticketing: Ticket resale markets are opaque, and buyers often have no insight into the validity of tickets or pricing mechanisms. High-profile cases—such as Ticketmaster’s handling of Taylor Swift’s Eras Tour in 2023—highlight the industry’s lack of transparency, where demand manipulation and platform failures led to fan outrage.
Blockchain Ticketing: Every transaction is publicly recorded on a blockchain, allowing event organizers to track ownership history and set resale limits via smart contracts. Platforms like GET Protocol have already implemented transparent blockchain ticketing solutions, significantly reducing fraudulent sales.
3. Cost Breakdown: Traditional Fees vs. Blockchain Expenses
One of the biggest arguments against blockchain ticketing is cost. While traditional platforms charge high service fees, blockchain introduces network (gas) fees that vary based on demand.
Break-Even Analysis: When is blockchain the better deal?
Blockchain ticketing has higher upfront costs but lower per-ticket expenses, making it more cost-effective at scale. While traditional systems charge around $3.20 per ticket, blockchain reduces that to $1.30, reaching break-even at 42,000 tickets sold. With resale royalties that can be enforced on-chain, this drops to 15,000 tickets, making blockchain the more profitable choice for large events and businesses handling multiple sales.
4. Resale Revenue Opportunity
A key advantage of blockchain ticketing is the ability to capture revenue from secondary market sales. In traditional systems, resale profits go to scalpers and third-party platforms, not event organizers or artists. Blockchain allows for automated resale royalties, meaning that organizers can take a percentage of every resold ticket.
5. Scalability: Can Blockchain handle high volume events?
Traditional Ticketing: Centralized platforms handle massive ticket volumes efficiently, but they frequently crash during high-demand sales (as seen with the Taylor Swift and Coldplay ticketing disasters).
Blockchain Ticketing: Public blockchains like Ethereum can struggle with scalability, leading to delays and high transaction fees. However, dedicated ticketing app-chain solutions like Avalanche L1’s are addressing these issues, making blockchain ticketing more viable for large-scale events.
Beyond the Ticket: How Blockchain Unlocks Next-Level Fan Experiences
Blockchain ticketing isn’t just about stopping fraud or fixing resale markets—it’s about rethinking what a ticket can be. In traditional systems, a ticket is a pass for entry, nothing more. Once scanned, it loses all value. But with blockchain, tickets become interactive, evolving assets that connect fans and artists beyond the event itself.
By embedding additional features into blockchain-based tickets, event organizers can create new engagement models that extend before, during, and after the event, turning passive attendees into active participants in the fan experience.
Tickets as Digital Collectibles
One of the simplest yet most powerful applications of blockchain in ticketing is turning tickets into collectibles. Instead of a disposable barcode, each ticket can be designed as a unique digital item—featuring exclusive artwork, artist signatures, or even multimedia content that fans can keep, trade, or showcase.
A. Token-Gated Access & Personalized Event Experiences
Blockchain allows for token-gated experiences, where ticket holders gain access to exclusive perks based on the ticket they own. Unlike traditional ticketing systems, blockchain enables a more fluid, interoperable, and personalized access model. For example:
a fan’s ticket from a festival could link to an artist’s ecosystem (e.g., unlocking a digital album) or even third-party services (e.g. a marketplace for trading perks).
A fan who has attended five past events might get automatic backstage access.
A ticket holder who also owns a certain digital collectible from the artist’s collection could receive a signed piece of merchandise.
This creates a fluid, ecosystem-driven experience that traditional, more static setups can’t easily replicate. Tickets become a programmable, dynamic, personalized engagement tool, rewarding fan loyalty in real-time.
B. Post-Event Utility: The Ticket That Keeps Giving
A major limitation of traditional tickets is that they expire the moment an event ends. Blockchain-based tickets, on the other hand, can continue to deliver value long after the event is over. For example: Future discounts, exclusive content or access to partner experiences. The tickets becomes a programmable, ongoing engagement tool that strengthens the connection between fans and organizers.
As blockchain ticketing matures, event organizers who embrace these new engagement models will move beyond just selling access—they will be creating a fully integrated fan experience that lives far beyond the event itself.
Bottom Line
The biggest barrier isn't technology—it’s adoption. Artists, teams, and event organizers must weigh the short-term complexity of implementation against the long-term revenue and engagement benefits.
The industry is at a tipping point. The question is no longer if blockchain will disrupt ticketing—but when. The real opportunity isn’t just in selling tickets securely, but in redefining what tickets can do.
Blockchain Ticketing: Getting Started
Blockchain ticketing is more than just a security upgrade—it’s an opportunity to reimagine fan engagement, ownership, and post-event utility. While blockchain has proven its ability to reduce fraud, prevent scalping, and improve transparency, its most transformative potential lies in how it extends the value of tickets beyond the event itself.
Why Blockchain?
Spotlight: Tixbase
Tixbase is a comprehensive, blockchain-powered ticketing platform for both B2C and C2C applications built on their own Avalanche Layer 1, Tixchain. It empowers event businesses—big and small—to own their ecosystem, manage every sale securely, and deliver an exceptional fan experience.
Tixbase ensures every ticket is uniquely recorded, preventing counterfeiting, and allowing organizers to maintain full control over primary and resale markets. By integrating dynamic pricing, loyalty rewards, and real-time analytics, the platform enables businesses to optimize revenue, enhance fan engagement, and streamline operations.
Breaking the Traditional Model: Why Tixbase Stands Out
Traditional ticketing platforms—whether giants like Ticketmaster or emerging digital marketplaces—have structural inefficiencies that limit both event organizers and fans. Businesses face a trade-off:
Lose control to ticketing giants (relinquishing data, branding, and revenue).
Build their own system (expensive, resource-intensive).
Use outdated tech (inflexible and hard to integrate).
Tixbase solves these problems by providing an end-to-end, white-label platform, giving ticketing businesses complete control over their ecosystem. Unlike resale platforms like StubHub or primary marketplaces like Eventim, Tixbase allows organizers to:
Own their ticketing storefront, instead of relying on third-party platforms.
Monetize secondary markets, capturing revenue from resales.
Leverage blockchain security, eliminating fraud and unauthorized reselling.
Tixbase functions as both a ticketing solution and infrastructure provider, akin to how Shopify empowers merchants to manage their online stores.
Key Features & Benefits
Secure & Fraud-Proof Ticketing
Blockchain Technology (TixChain): Every ticket is uniquely recorded to prevent counterfeiting and fraud.
Digital Identity (TixID): Uses quick selfie verification and government ID matching to secure user identity.
Scalable, High-Speed Processing
Current Capacity: 2,000 transactions per second (TPS).
Planned Upgrades: Scaling to 10,000 TPS using custom queues, partner mini-chains, and parallel processing.
Enhanced Fan Engagement & Loyalty
$TIX Rewards: Fans and sellers earn tokens redeemable for perks like skipping queues, pre-sales access, and VIP experiences.
Customizable Solutions: Fully white-label options and API integrations empower brands to maintain their identity and control over data.
Event Management & Data Analytics
Smart Ticketing: Dynamic QR codes, NFC capabilities, and mobile apps streamline entry and reduce fraud.
Actionable Insights: Real-time analytics for ticket sales, attendance, and in-event behavior to optimize marketing and operations.
Unlike traditional ticketing platforms that extract value through high fees, Tixbase leverages its native $TIX token to create a self-sustaining ecosystem where event organizers, ticket sellers, and fans all benefit.
Tixbase acts as a:
Case Study #1: EXIT Festival
EXIT Festival, a two-time winner of the Best Major European Festival award, partnered with NFT-TiX (now Tixbase), and became the first major festival to sell NFT-based tickets at scale. With NFT-based tickets, it cut out scalpers while offering premium VIP experiences.
Premium Play:
VIP Gold Ticket – Priority access to exclusive zones.
VIP Infinite Experience – Backstage entry, artist meet-and-greets.
€10,000 “Beyond Infinite” Ticket – Ultra-premium festival journey.
Impact:
Eliminated scalpers—fans bought directly from the source.
Guaranteed authenticity—blockchain-backed tickets.
New revenue streams—VIP perks, resale royalties, and digital collectibles.
"We partnered with Tixbase because their technology not only enhances ticket security and transparency but also ensures a secure secondary market with royalties. Together, winning the 2022 Best Innovation Award at UK Festival Awards speaks volumes.”
– Franja Santo, PM at EXIT
EXIT & Tixbase won the Best Innovation Award at the UK Festival Awards 2022.
Case Study #2: Passo (Turkey)
Turkey’s top ticketing company, Passo, teamed up with Tixbase, an Avalanche blockchain-powered platform, in a five-year deal that redefined event ticketing. The goal? To eliminate fraud, improve transparency, and create a seamless experience for both fans and organizers.
Impact:
25M+ tickets annually – fraud-proof & verifiable.
Blockchain-backed tickets – every transaction is recorded on-chain.
Fair resale system – prevents scalping & fake listings.
Loyalty rewards – fans earn perks for event attendance.
"Tixbase complements our commitment to a state-of-the-art ticketing platform that protects fans and delivers exceptional results."
– Atil Aykar, GM at Passo
Spotlight: SI Tickets
Sports Illustrated is a name synonymous with sports history, credibility, and fan culture. With a 70-year legacy, the brand has been at the center of the biggest sporting moments, giving fans access to sports, concerts and theater events globally. Now, with SI Tickets, the company is extending that influence into the ticketing space—bringing a fairer, more transparent, and innovative solution to sports, concerts, and theater events.
Leveraging blockchain technology on Avalanche, SI Tickets is eliminating price gouging, turning tickets into dynamic digital assets, and unlocking new revenue opportunities for brands and venues.
From Tech to Impact
While SI Tickets differentiates itself through transparent pricing and enterprise-grade infrastructure, its real game-changer is blockchain —while cutting fees by up to 50% compared to traditional platforms:
With instant finality and ultra-low transaction fees, Avalanche enables seamless ticket purchases, transfers, and resales, ensuring that each ticket’s provenance is immutable and fraud-proof.
Smart contract automation allows event organizers to control resale pricing, enforce royalty distributions, and eliminate scalping, ensuring that revenue stays within the official ecosystem. For the first time, event organizers can earn on every resale, turning the secondary market from a liability into a revenue stream.
Fans can receive exclusive content, loyalty rewards, and long-term engagement opportunities tied to their event attendance.
By embedding blockchain into its ticketing infrastructure, SI Tickets is redefining what it means to own a ticket.
👉 Download the full report here
Case Study #1: New York Red Bull
Sports Illustrated Tickets and the New York Red Bulls announced a 13-year partnership that transformed the iconic Red Bull Arena into Sports Illustrated Stadium. This historic rebranding marks the first stadium naming rights deal in Sports Illustrated’s 70-year legacy and sets a new benchmark for fan engagement.
Official partnership: From 2026, SI Tickets will become the official ticketing partner for a range of events.
Blockchain ticketing: Powered by Box Office, transforming tickets into dynamic digital assets with exclusive perks.
“Events and venues around the world are constantly trying to improve their value to the fans and the overall experience. Sports Illustrated Tickets, part of the Sports Illustrated Family, brings 70 years of experience, and now with a global live event platform to help its partners achieve that goal.”
– David Lane, CEO, Sports Illustrated Tickets
Other Case Studies
Coachella
Coachella has launched Coachella Quests, a loyalty game powered by Avalanche, blending physical and digital festival experiences to boost fan engagement and loyalty.
Festival-goers can earn NFTs and XP points by completing virtual and on-site tasks, like scavenger hunts or interacting with Coachella’s Discord.
Blockchain platforms: Solana (2022, FTX partnership), Avalanche (2024, OpenSea partnership)
NFT offerings: Lifetime passes (2022), VIP passes, exclusive area access, merchandise
General ticketing system: Traditional, via AXS, wristband registration through Coachella Mobile App
Impact: Loyalty. Blockchain-based loyalty programs create transparent and engaging reward systems that enhance fan experiences.
UEFA Euro 2020
The tournament distributed close to 1M tickets through the UEFA EURO 2020 Mobile Tickets app, developed in partnership with SecuTix Solutions. This system used QR codes activated via Bluetooth near stadiums, preventing copying and ensuring security.
Blockchain technology: Hyperledger Fabric
Ticket format: Non-fungible tokens
Distribution channel: Mobile app (UEFA EURO 2020 Mobile Tickets)
Verification method: QR codes activated via Bluetooth
Security features: Each ticket is unique and tamper-proof
Fan experience: Convenient ticket management and entry
Formula 1’s Monaco Grand Prix
While not fully adopted, the Monaco Grand Prix in Formula 1 issued NFT tickets on the Polygon blockchain for the event held May 26-28, 2023. Platinium Group, a primary ticket provider for Formula 1, partnered with Elemint and Bary to issue these tickets, which served as both entry passes and collectibles.
Blockchain platform: Polygon
Partners: Platinium Group, Elemint, Bary
Ticket type: NFT (Non-Fungible Token)
Primary functions: Secure entry, prevent counterfeiting, digital collectibles
Additional perks: Hospitality benefits, future race discounts, exclusive party access
User experience: Seamless, QR code or digital wallet for entry, no reported issues
FIFA World Cup 2018 (VIP)
The 2018 FIFA World Cup, adopted blockchain technology for VIP ticket sales. Shankai Sports, a Chinese sports marketing company, collaborated with AlphaWallet to tokenize VIP tickets.
Company: Shankai Sports (China-based sports marketing)
Technology partner: AlphaWallet
Blockchain platform: Ethereum, using the ERC875 token standard
Ticket type: NFTs (Non-Fungible Tokens)
Functionality: Secure sales, distribution, fulfillment, redeemable for entry, transferable/sellable
Innovation: First use of blockchain for ticket distribution in major international event
Additional feature: MagicLink for URL-based token sales, no receiver info needed
The Web3 Tech Stack
First-generation blockchains (e.g. Ethereum) introduced immutable ledgers and smart contracts to combat fraud and enforce resale rules. But their inherent limitations—scalability bottlenecks, high transaction fees, and lack of customization—have made real-world adoption difficult.
Avalanche, one of the leading blockchains, solves this by allowing companies to build purpose-built blockchains (App Chains) tailored to their exact needs—whether it’s gasless transactions, built-in KYC, or ultra-high transaction speeds.
For ticketing platforms like Tixchain, this means seamless performance, reduced costs, and full control over resale and fraud prevention—without the limitations of legacy blockchain models.
Vendor Spotlight
Leading “layer 1” blockchain for consumer applications. Key features include:
High throughput: HyperSDK with Vryx enables Avalanche L1s to reach 100,000 TPS—ensuring instant ticket transfers even at peak demand.
Gas-less transactions: Custom gas models remove fees so fans can buy tickets without holding crypto.
Embedded KYC: Built-in verification (e.g., Tixbase’s TixID) ensures only verified users transact.
Custom virtual machines: Developers can optimize VMs for fast, secure ticketing operations.
Brands that build on Avalanche: Coachella, Sports Illustrated Tickets, Suntory, Cleveland Cavaliers, Konami, SK Planet, Solo Leveling, Maple Story.
Key Take-Aways For Executives
The future of ticketing is already unfolding, but successful adoption requires smart, phased implementation. Blockchain ticketing presents an opportunity to eliminate fraud, capture resale revenue, and deepen fan engagement—but jumping in blindly is not the answer. Business leaders must test, refine, and scale their approach to maximize ROI…
This is an abbreviated excerpt.
The Bottom Line
Blockchain won’t replace traditional ticketing overnight—but businesses that start now, test early, and refine their strategy will lead the next era of fan engagement. The real value isn’t just in stopping scalpers or preventing fraud—it’s in monetizing engagement, deepening fan relationships, and controlling the ticketing economy.
— Marc & team
Ready to build?
Reach out to the best-in-class team at Ava Labs (Avalanche Blockchain) to get started.
51: Grow, compete, and win enterprise deals with our end-to-end growth engine:
70K+ B2B business leaders & direct corporate access to get in front of decision-makers.
Institutional-grade research & BD execution to deliver high-intent corporate prospects & higher conversion rates
Sales enablement & GTM strategy to close enterprise deals faster.
Clients include: Avalanche, MoonPay, Near Foundation, and others.