The Future of Ticketing

Hey, it’s Marc. ✌️

We just published our big flagship report on The Future of Ticketing.

This is an abbreviated excerpt.

Global ticketing is facing challenges. Fans get priced out. Bots and scalpers run the game. Artists and organizers lose millions in revenue to predatory resellers. Every major event—whether it’s Taylor Swift’s Eras Tour, the Super Bowl, or a global music festival—follows the same pattern: instant sellouts, skyrocketing resale prices, and counterfeit tickets flooding the market.

It’s a system designed for everyone except the people who actually make live events happen—the artists, teams, and their fans.

Blockchain could fix this.

By turning tickets into verifiable digital assets, blockchain eliminates counterfeiting, regulates resales, and puts power back in the hands of event organizers. NFT-based ticketing isn’t just about stopping fraud—it’s about unlocking new revenue streams, building fan engagement, and creating digital experiences that last beyond the event itself.

But let’s be real: blockchain ticketing isn’t mainstream yet. Adoption is slow. Integration with existing platforms is clunky. Transaction fees and user experience still need work. If blockchain is going to redefine ticketing, it needs to prove it can outperform traditional systems—not just in security, but in usability, cost efficiency, and real-world value.