Today, we explore a Web3 social network whose activity surged by 2,800% in just one week and why every Web3 focused brand should start on Farcaster now.

This isn’t about “the next Facebook” or the second “Friend.Tech”. And it isn’t about Farcaster either. It’s bigger than that.

We’re witnessing a progression from Web3’s infrastructure phase to Web3’s consumer phase. For the first time, we’ve got a consumer app that unites all the merits of Web3 in a easy to use product.

Similar to how Apple’s Vision Pro gives us a glimpse into the future of computing, Farcaster gives us a glimpse of how the future of the Internet could look like.

If you’re a marketer, now is the time to think about how your brand can take advantage of that future. Feel curious? join Farcaster. Cast me a hello when you’re there @marcb and share a link to this essay. I’ll recast it to welcome you. 

Future+ is excited to open applications for membership. Spearheaded by Ashumi Sanghvi, founder of MAD Global, their global network connects Founders, C-Suite, and disruptors in creative culture and emerging technology. Enjoy exclusive access to events, media, and networking opportunities both in the physical and digital realms.