Porsche Enters Web3 With its First NFT Collection
Today, Porsche announced its first NFT collection. 🤯 🌋 After Nike's recent launch of Swoosh.nike, this is one of the biggest entries into web3 in 2022. Here's what happened.
Owners will be able to customize a unique digital collectible, access a community of NFT on Discord, take part in “money can’t buy” experiences and co-create Porsche's future in the Web3 universe.
How does customization work?
Holders will be able to tailor their NFT based on three categories (Performance, Heritage, Lifestyle) and make it more unique with randomized individual traits, resulting in different utilities in the future. There are over 150k design combinations to unlock. No two NFTs will be the same.
How to become part of it:
To start, 7500 unique 911 NFTs will be sold
Mint date will be in January 2023 (exact date and price not yet disclosed)
To be eligible to buy an NFT you'll need to register between Dec 20, 2022 and Jan 06, 2023 here.
For Porsche, that's just the beginning. Their goal is to extend their brand into a fully digital environment, with a range of experiences they will develop together with the community over the next months and years.
On first sight, Porsche's web3 ambitions look solid. Success will depend on how they can engage the community in the long-term and integrate their web3 efforts into the overall brand & marketing activities.
Other big brands (Adidas, Gucci, Balenciaga, Louis Vuitton, Burberry Coca Cola, and many others) have already launched their own NFT projects, however on a smaller scale.
Some benefits that NFTs could enable for those brands:
Verifiable rarity
Building or tapping into communities
Co-creation
Branding & awareness
Access to new customer groups (digital native, GenZ, etc.)
Monetization of digital creations
Verifiability & provenance; reduce counterfeiting
Royalties & commissions beyond the first sales
It enables them to:
Increase customer loyalty
Increase customer engagement
Increase revenues through additional sales
Nike just launched its Swoosh.Nike platform, on which users will be able be able to gain access to exclusive events, collaborate with Nike designers on virtual products, and even earn royalties from the sale of those products.
Thanks to NFT sales from RTFKT, Nike has already made at least $185.3 million in revenue digital products.
In a world that increasingly moves online, I see it as paramount that (luxury) brands start experimenting with digital ownership and experiences.
What do you think about Porsche’s latest move?
– Marc
More resources:
Porsche’s launch page
Porsche’s new discord channel:
Follow Porsche’s web3 Twitter profile
Hello world