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Starbucks is a leading consumer brand and urban lifestyle icon.

It launched its Web3 loyalty program “Starbucks Odyssey” in December 2022, and positioned itself as an industry benchmark for scalable Web3 loyalty activations for consumer brands.

How is Starbucks doing it? What can we learn from it? And is Web3 just a gimmick or loyalty’s next big thing?

  • Starbucks & Loyalty

  • Starbucks Odyssey

  • Performance analysis, incl. on-chain data and financials

  • Why Web3

  • What other brands can learn from Starbucks

  • What’s next