Case Study: Hugo Boss Steps Into Web3 Loyalty – Will They Succeed?

Hey, it’s Marc.

This week, Hugo Boss officially launched its Web3 loyalty program, “HUGO BOSS XP”. 

Nike shifts priorities away from Web3, Reddit shuts down its collectibles, and Starbucks ends its NFT loyalty program. Now, Hugo Boss goes all in. 

Now, Hugo Boss goes all-in. Why?

Today we’re going to look at:

• How Hugo Boss XP works

• The role of blockchain – Why Web?

• Why now?

• Untapped potential: What Hugo Boss hasn’t thought about (yet)

• Will Hugo Boss succeed?