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51 Insights

CEO Notes

Buy Bitcoin. Then What?

Marc Baumann's avatar
Sangam Bharti's avatar
Marc Baumann and Sangam Bharti
Feb 03, 2026
∙ Paid

Hey, it’s Marc & 51 team,

January 2026 just separated the digital asset treasury sector into winners and losers.

The industry is now split into two corporate realities: firms turning treasuries into financial franchises, and firms caught in liquidity and valuation death spirals.

“Buy Bitcoin” stopped being a strategy. What matters now is what you do with …

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