Hey, it’s Marc. ✌️

This week, the talk of the town is Starbucks who ended their loyalty Web3 activation “Odyssey”. We’ve also saw big Web3 moves by Forbes and Hugo Boss. We also saw some big fundings rounds.

“Wheresoever you go, go with all your heart.”― Confucius

Why this is important: Odyssey was seen as a benchmark of a Web3 loyalty play.

But, Odyssey barely broke even. Even if they scaled it to 10% of Reward members, they would make $240M /year, which is about 0.7% of Starbucks' 2023 revenue

Did Starbucks actually think this is a good business? What’s missing?

A beneficial and easy to use loyalty program, that unlocks additional profit for a brand and its customer. Read more here. 

What’s next: Starbucks left it open if and how they continue the program.

The big picture: 50% of Interbrand’s Top 100 Global Brands have entered Web3. Many brands have seen:

Now, we are entering a new era of hyper-personalisation and individual automation.

This is driven by a variety of fintech tools, blockchain, disintermediation and decentralization.  

Punchline: The next frontier of consumer and brand engagement combines: