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51 Insights

401(k)s Open to Crypto

[Our daily CEO briefing for PRO readers]

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Sangam Bharti's avatar
Marc Baumann
and
Sangam Bharti
Sep 23, 2025
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The biggest untapped on-ramp for crypto is opening.

On Sept 22, House Republicans pressed SEC Chair Paul Atkins to fast-track rules letting 401(k)s invest in Bitcoin, Ethereum, private equity, and VC. This builds on Trump’s Aug 7 executive order directing regulators to clear the path. [NEWS]

it matters: $9T sits in U.S. 401(k)s. Even a 1% allocation to …

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