What a week! Farcaster, the leading “on-chain Twitter”, has launched a killer feature for brands. Plus, Pudgy Penguins laid the blueprint for community-led brands. Web3 is waking up from its winter slumber. It’s about time!
“The key concept is ownership. If people can own parts of the internet, they have an incentive to build.” — Chris Dixon
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Farcaster (aka. an “on-chain” Twitter) has been around for over a year. Now, it’s taking off:
Why it matters: This essentially enables embedded, seamless one-click buying journeys through a post for users and on-chain affiliate commissions for the influencer. Marketers, take note. See it for yourself.
Zoom in: Farcaster is social, on-chain protocol. Users decide what front-end (application) they use with it. All interactions and assets are stored in the users’ wallets.
Want to try Farcaster? Start here.
The big picture: On decentralized social media users own the things they liked and shared. They’re not just consumers of content but active participants and stakeholders. Value flows back to users programmatically, instead of being captured by big platforms.
Punchline: As Farcaster gains traction, Frame could be a killer commerce feature for brands.
