Hey, it’s Marc. ✌️

We just published our big flagship report on The Future of Fan Engagement.

This is an abbreviated excerpt.

Sports and entertainment are at a turning point. The traditional playbook—ticket sales, sponsorships, and merchandise—is no longer enough. Fans today expect more. They want deeper connections, real value, and a sense of ownership in the teams and brands they support.

In this report, we’ll unpack:

• The shifting fan economy – Why traditional sports business models are leaving billions on the table and how Web3 is changing that.

• Loyalty beyond transactions – How blockchain-powered rewards and digital ownership are redefining fan engagement.

• Case studies from industry leaders – Real-world examples of teams like the Cleveland Cavaliers and platforms like Uptop leveraging Web3 to drive deeper fan relationships and measurable revenue.

• The Web3 tech stack – The key tools, platforms, and strategies that make scalable, frictionless fan engagement possible.

• Actionable insights for executives – A playbook for sports teams, brands, and entertainment companies looking to future-proof their fan engagement strategies.

Watch the Panel with Industry Leaders

Why Brand Loyalty Matters

Loyalty is nothing new. In the United States, the concept dates back to the early 1800s when merchants began handing out copper coins that could be redeemed for goods or services on future visits.

Loyalty is a tool that businesses use to reward and retain loyal customers. And for almost every business, having loyal customers is better than having non-loyal customers.